How I Became An Expert on Media

The Benefits of Press Releases to Your Success

Press releases are regarded as an important, time-tested tool used in generating earned media coverage, increasing sales and spreading your company’s message, and that is if you are strategic in your stories, messages and pitches. Pay attention to the all details because this is critical and important especially when you are attempting to get national media outlets in covering your news. Remember that individual pitching is more effective in gaining positive results than mass pitching. To start the press release itself, you need to know and identify what news or stories are you sharing that may include launch of new products or services, unique statistics, major milestones, company stories, events or news-jacking.

If your product is unique, it is more likely successful in getting a high pitch. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Taking this to your advantage will increase your chances of being cited and re-cited throughout the internet, because reporters love new, fresh, unique and compelling stats for their articles. Your major milestones is also a great opportunity for you to achieve your pitchable moments such as hitting one million dollars, gallons or units of your products or services. Your company stories such as your activities for a social cause or exemplary company culture can be shared and surely these will get the interest of online users. Reporters would love to grace your event if they know that successful or interesting people speaking or attending the event. If you have an educated perspective or potential solution to something going on in the news, then news-jacking could be your best pitch-generating topic. Those topics that are difficult to pitch are new hires or promotions, new versions of your product and web redesign. Once you’re done creating your best and interesting story or news, then it’s time to tell the story online, and this is when press release enter the limelight.

Press releases that catch the attention of journalists are bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, trending and in-fashion. Bear in mind that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing them as a blog post. Press release distribution services make your life easier because a press release distribution company is responsible for creating links of various press releases, creating thousands of impressions for your products and services. So if you are looking for press release distribution services, we are here to help you.

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