4 Features That Make A Good Press Release
There are a number of people who feel that press releases do not have as much weight and impact as they had before. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. To help you create effective and impressive press release, there are a number of tips that you must be aware of to ensure that your release can deliver the desired results.
Number 1. Newsworthy – if you will make a close observation, you will soon figure out that there are many news that are actually unworthy release. For you to become successful, you have to be sure that the release has got something that is worth mentioning. This can be anything from introduction of new product, abnormal profits and so forth. You should not make a release that’s not adding anything new to people as a general rule.
Number 2. Informational – initially, people make use of press releases to be able to popularize their brands. You will not go anywhere if you are going to follow this process. Press release that you are about to write has to be informative. If you have introduced a new product, then you must not just focus on your company but you should tell more about the product specifically. You must also talk about statistics and facts regarding the product for journalists to find it interesting, pick it up and then either distribute or publish it.
Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Actually, experts recommend the writers to send releases during productive hours of day. Thus, it is more likely to catch attention before 10 am. However, it is important for you to be aware of the day when you will send it out. Preferably, you have to send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends due to the reason that there are only few or no people reading during this time.
Number 4. Easy to read – no one will read your press release if it is written in hard to read language. Another thing that you should know is that, no one would read or share it if it is not formatted beautifully. For people to have easy time of navigating through it, the release should be written in easy language and must be formatted professionally.
Press releases can be both impactful and effective as long as it meets these 4 features.
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