What Makes A Good Press Release?
There are many people who feel that press releases don’t create much impact and weight as they had before. And while it is true that there are others who are misusing them, these releases can still have a significant impact on helping to create buzz about your brand and products so long as it is written properly. To help you create effective and impressive press release, there are a number of tips that you must be aware of to ensure that your release can deliver the desired results.
Number 1. Newsworthy – if you are going to look around, you will find that there are many people writing news that are unworthy releases. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. As a rule of thumb, making releases that aren’t adding anything new to people is something you should refrain from doing.
Number 2. Informational – initially, people are using press releases in order to popularize their brands. You will not go anywhere if you are going to follow this process. Press release that you’re going to write should be informative. If you’ve introduced a new product, then you must tell your readers more about it and not just about your company. If you want journalists to find it interesting, pick it up and then either distribute or publish it, then you should talk about statistics and facts of the product as well.
Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Actually, experts recommend the writers to send releases during productive hours of day. Thus, it is more likely to catch attention before 10 am. On the other hand, you should be cautious of the day that you are going to send it out. Preferably, you have to send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends due to the reason that there are only few or no people reading during this time.
Number 4. Easy to read – if the press release is written in hard to read language, don’t expect that it can grab plenty of attention. Another thing that you should know is that, no one would read or share it if it is not formatted beautifully. Your release should be written in an easy language and has to be formatted professionally so by that, people can have easy time of navigating through it.
Press releases can be both impactful and effective as long as it meets these 4 features.