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Pointers for Choosing Stock Music for Your Videos As soon as you’ve got your video in the can and you’re going into the edit, one of the first questions you’ll ask is, “What music must I use for this project? Selecting the right music for your video project is usually be a complicated process – especially with an involved client! But of course, nothing is undoable for someone who has a passion for creating premium videos. Below are tips that can help: Define the track well ahead.
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You’ll be a step ahead if you define your choices at the beginning of the production process. Planning ahead lets you secure your client’s approval early on, use the music at an editing pace you’re comfortable with, and stick to your budget. Everybody hates production surprises, especially those involving money. Planning lowers your chances of encountering issues later on.
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2. Look for a fit. Unless you want to use the contrast approach (for instance, a classical track against a fight scene), pick a track that aligns with the emotion of your scene or video. Put yourself in your target viewer’s shoes. Jazz and blues may not be appreciated by teenagers, but it’s probably perfect for yuppies. 3. Decide which is appropriate – with vocals or without. Vocals typically go well with films and montages, but not under dialogue as they can be distracting. If you decide to use a vocal track, make sure it’s in line with what’s going on in the particular scene. 4. Decide between music library and original composition. You can use tracks from a royalty free music library or hire a composer to score your project, depending on your project. But remember that original compositions are expensive, while royalty-free music is cheaper yet still high-quality. In any case, never use copyright or commercial tracks to avoid staggering costs and legal battles. 5. Choose tracks composed from real instruments. Forget about tracks that where digital instruments and effects were used. They sound very cheap and unprofessional. Always go for real, organic instrumentation. 6. Manage duration limits. Don’t be limited by the duration of your track! Instead, look for ways to make it right for your video – cut it up, loop sections, etc. 7. Choose between start-to-end and bookended. Music is usually more powerful when used only in certain portions of the video, as when accentuating certain points. Music that is forced all throughout can cause viewer fatigue. Montages and demo reels are fine with end to end music, but not corporate videos or films, which are better off with a sporadic or bookended approach. Finally, when choosing a bookended approach, it’s often best to use a single track for opening and closing the video.

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